Schneider Electric COMPUTEX Event Social Media Marketing

Schneider Electric, a global leader in energy technology, showcased its vision for AI-ready data centers at COMPUTEX under the theme “Power Is Compute.” Focusing on AI data centers, power, and cooling, the campaign aimed to amplify key industry insights and reach B2B audiences through an integrated social media strategy spanning pre-event content, real-time event communication, and digital engagement.

DOING Marketing developed a content strategy centered on social media planning and brand communication. A series of posts featuring event teasers, technology highlights, key activities, and on-site updates built audience anticipation, strengthened Schneider Electric’s professional image, and extended event visibility across Facebook and LINE.

The campaign also integrated social media traffic with membership engagement through clear CTAs, LINE Official Account activation, and member incentives. By connecting online content with offline activities, the campaign transformed event exposure into ongoing digital engagement and a sustainable audience base for long-term brand communication.