SAP NOW AI Tour Event Social Media Marketing

Facing the rapid evolution of AI, the project focused on turning complex technology into an intuitive, engaging brand experience. Centered on A2A (Agent-to-Agent) intelligent collaboration, the concept translated AI collaboration into an interactive digital experience, allowing participants to generate personalized color energy and experience the idea of cross-domain collaboration in a more tangible way.

The experience connected digital interaction with physical elements by transforming personalized color energy into customized energy drinks. This creative approach made the concept of AI more approachable while creating a natural connection between technology and brand communication.

DOING Marketing integrated event planning, creative development, digital interaction, and on-site execution to bring the AI concept to life. Rather than simply presenting technology, the experience helped deepen engagement between the brand and its audience.