Seagate at COMPUTEX Taipei

As a premier global tech event, COMPUTEX requires brands to handle international media, VIP clients, and dense crowds while translating technical storage specifications into memorable brand experiences.

DOING Marketing built the booth around the core theme "Infinity ∞." We designed a large infinity-mirror photo wall for an endless visual effect and integrated 3D holographic projections of hard drive internals. This transformed complex storage technology into an immersive, three-dimensional spatial experience.

Combining creative visual and interactive designs to drive booth traffic, our team seamlessly managed bilingual (English-Mandarin) booth tours and dedicated VIP meeting rooms to accommodate media interviews, business negotiations, and private meetings. Through precise execution, we coordinated expert talks, interactive quizzes, and custom giveaway distribution—driving daily increases in engagement and foot traffic over the four-day event.