SAP NOW AI Tour Taiwan

SAP NOW AI Tour Taiwan is a large-scale enterprise summit bringing together leading technology brands from Taiwan and abroad. The event drew more than a thousand attendees and featured nearly twenty flagship exhibitor booths, including Deloitte, IBM, PwC Taiwan, UiPath, CTBC Bank, Systex, and AWS, showcasing the latest AI solutions and industry applications.

The event's standout feature was an interactive, LINE@-powered booth check-in and rewards system, inviting attendees to complete tasks and experience each brand's product highlights firsthand. Through gamified challenges, the conventional booth tour was transformed into an interactive, trackable, and immersive experience that added a layer of engagement and fun to an otherwise high-end professional event, while deepening attendee interaction and dwell time at each exhibitor's booth.

On the execution side, DOING Marketing integrated an online registration system with an on-site check-in system, allowing guests to complete identity verification and redeem gifts simply by scanning the QR code on their badge, fully realizing a paperless conference experience. The team also enabled sponsors to track visitor traffic and point-collection data in real time, with attendee lists and survey results exportable instantly from the backend, significantly improving on-site efficiency and management precision. From digital check-in to the interactive rewards system, this seamless integration reflects DOING Marketing's professional expertise in executing large-scale enterprise summits and product launch events.