MERZ Ulthera Anti-Counterfeit Certification System Launch Press Conference

This event stood out through space design that broke away from the conventional press conference format. A magazine-style visual served as the brand backdrop, layered with mixed-material textures to create a sense of sophistication and depth that echoed the brand's premium positioning. A dedicated product showcase area systematically explained the technical features and value of the anti-counterfeiting authentication system. A customized launch and certification ceremony was also held, with certified physicians attending in person to bear witness—reinforcing both the credibility of the authentication system and the symbolic significance of the brand's return to direct operations. This ensured the event theme was tightly woven into the brand's narrative, rather than being a mere formality of product launch.

Visual design, ceremony flow, and on-site logistics were all closely aligned with the brand's tone. Professional media PR strategy was integrated, including a physician case-sharing segment that strengthened the content's professional credibility. Dynamic videography was conducted on-site, not only preserving the event's key moments but also producing dedicated short-video content featuring the physicians—serving as valuable assets for sustaining social media momentum and extending brand visibility well beyond the event itself.

From spatial design to content production, this case demonstrates DOING's comprehensive capabilities as an event and exhibition planning company in executing high-end events. Tailored to brand needs, DOING delivers corporate events that combine strong talkability with lasting communication impact—helping clients precisely convey core messages and generate long-tail exposure during pivotal moments such as product launches and brand repositioning.