Brother Kick-Off Meeting

Guided by its brand spirit of "Innovation Empowers, Brothers Thrive Together," Brother held a two-day nationwide dealer summit. As a professional MICE and corporate event planning team, DOING took full charge of planning and execution, bringing together over a hundred dealer partners to explore Brother's latest products and brand direction.

What made this project unique was combining a product showcase with an immersive travel experience. The conference featured six demo tables and a full product display, with specialists guiding partners through the latest releases. In the afternoon, attendees joined a pottery workshop at Shuili Snake Kiln and a cycling tour around Sun Moon Lake — deepening brand connection through local culture and scenery, and shaping a narrative beyond a typical corporate conference.

As an experienced event production company, DOING handled the full set of event collaterals — photo backdrops, badges, product panels, and seating charts — while designing the spatial flow of the registration, display, and gala areas. From brand strategy to on-site execution, DOING drew on its corporate event expertise to deliver a polished, cohesive annual gathering for Brother.