AIT Taste of America Instagram Community Management

AIT's Agricultural Trade Office partnered with DOING on the "Tastes of America" campaign, using Instagram posts and Stories to create a visually polished, interactive social media project promoting U.S. pecans in Taiwan. Chef Angela of Tairroir designed five original pecan desserts as the core visual and content material, integrating product messaging naturally into everyday browsing.

The content translated product features into playful, interactive posts, letting U.S. pecans' versatility blend organically into the user experience — moving the campaign beyond formulaic branding through high-quality visuals and content marketing that drove organic sharing and engagement. DOING provided end-to-end social content planning: aligning on timeline and themes with the brand upfront, maintaining a steady posting cadence with room for flexible revisions, and delivering eye-catching copy, image and layout design, and precise audience targeting — boosting engagement and helping the brand build stronger recognition and buzz on Instagram.