AIT Taste of America Facebook Community Management

AIT's Agricultural Trade Office partnered with DOING on the "Tastes of America" campaign, using an interactive Facebook Chatbot to promote U.S. pecans in Taiwan.

Chef Angela of Tairroir created five original pecan desserts as the campaign's core content. Framed as a "Foodie Psychology Quiz" inspired by What's Your Food Personality?, fans intuitively picked their favorite dessert — turning product features into playful, interactive content that let U.S. pecans' versatility blend naturally into the user experience, moving beyond formulaic ads to drive organic sharing.

The quiz-driven, food-themed campaign boosted brand awareness for U.S. pecans in Taiwan and showcased DOING's integrated event capabilities — from concept to content to execution — delivering marketing that's both engaging and conversion-driven.