FISC Taipei Financial Expo

FISC broke the stereotype of complex financial services by transforming digital finance and cybersecurity into intuitive, everyday experiences. Centered around the iconic "Monopoly" game board, the pavilion used interactive point-collection and gamified mechanics to help visitors easily understand cutting-edge FinTech applications and the value of inclusive finance.

The pavilion featured five themed zones: "Payment Startup," "Financial Refueling," "Consumption Practice," "Cross-Border Shopping," and "Fraud Prevention." Visitors gained hands-on experience with TWQR cross-bank payment, Financial Fast-ID authentication, cardless withdrawal, transit QR codes, and digital coupon wallets. Interactive elements—including a generative AI "Anti-Fraud Agent" green screen, touchscreens, and a realistic market—boosted engagement and anti-fraud awareness.

DOING Marketing delivered end-to-end event planning and PR services, spanning initial brand marketing strategy and space design to on-site execution and paperless digital systems. This collaboration successfully turned rigid financial technology into an accessible experience for all, setting a new benchmark for corporate summits and financial expos.