Siemens Team Building

As a partner in corporate event planning, DOING designed a hybrid event for SIEMENS combining its annual departmental meeting with team building. Themed "Xcelerator," the event echoed SIEMENS' brand spirit of driving transformation through forward-looking technology—pairing strategic goal-setting with experiential activities to build employees' adaptive thinking amid industry change.

The highlight was Floor Curling, an emerging sport requiring no ice rink and open to all ages. In round-robin play, participants read the game and adjusted strategy in real time, echoing the "accelerate to adapt" spirit and turning a traditional annual meeting into an interactive, shareable brand experience.

As an event and exhibition planning company, DOING managed the full execution—venue layout, lane rotation, team wristbands, and rotation flow—ensuring 80 participants completed three rounds smoothly, delivering a meaningful, engaging annual team-building event for SIEMENS.