TWSE Taiwan Week Launch Press Conference

Taiwan's Financial Supervisory Commission, together with the Taiwan Stock Exchange, the Taipei Exchange, the Taiwan Futures Exchange, and the Taiwan Depository & Clearing Corporation, jointly organized Taiwan Week to advance Taiwan's vision of becoming Asia's asset management hub.

The press conference turned abstract financial policy into an experience audiences could feel. It opened with "The Sound of Sustainability," performed by the Fond of Family String Orchestra from Nantou's Qinai community, conveying Taiwan's cultural diversity through music. This was followed by "Capital Pulse, Financial Drive," blending contemporary dance with custom animation to bring policy themes — the Asia Asset Management Center, ESG, ETFs, and startup financing — to life. The event closed with the "Igniting Capital, Advancing Asia" launch ceremony, where officials activated a screen symbolizing capital converging on Taiwan.

Handling this high-profile, multi-agency government event, DOING Marketing coordinated scripting, choreography, animation, and ceremony production under tight timelines, ensuring every detail — from VIP flow to signage and floral design — was precisely executed. Its creativity and flexibility brought music, dance, animation, and technology into one cohesive brand experience, reflecting DOING's commitment to turning every corporate event into a memorable brand story.