Standard Chartered International Financial Industry Forum

Standard Chartered holds an annual Global Research Briefing, bringing together the Group's chief economists and macro strategy team to present the latest global and Taiwan economic outlook to media and institutional clients. This year's agenda covered the global economic outlook, Taiwan and ASEAN outlook, and Greater China macro strategy, with Doing Marketing Corp handling the full event planning and on-site execution.

Themed "An Uneasy Calm," the briefing reflected today's unsettled global macro environment. Beyond the usual economic research presentations, the agenda featured a dedicated session on "Financing the Transition," covering transition financing and capital structure advisory — sharpening Standard Chartered's positioning in sustainable finance and net-zero transition. The main stage backdrop paired a translucent acrylic display with live greenery, weaving sustainability into the physical setting rather than treating it as a slogan, giving this data-driven briefing an added layer of industry relevance and brand messaging.

On execution, Doing Marketing aligned every element — from venue flow and stage backdrop to key visuals — with Standard Chartered's brand identity, overseeing table layout, equipment setup, and catering. From programme pacing to on-site visual presentation, Doing Marketing delivered the briefing to international-conference standards, reflecting its broader capability in planning large-scale corporate summits and investor briefings.