Evergreen Consulting Engineering 50th Anniversary Reception

Evergreen Consulting Engineering, one of the world's top ten high-rise structural consultants, is a leading name in Taiwan's structural engineering field, with Taipei 101 among its landmark projects. For its 50th anniversary, DOING Marketing led an integrated brand campaign—covering a corporate image film, company profile, anniversary publication, and reception event—to turn Evergreen's deep engineering expertise into a brand story the public could understand and connect with.

DOING crafted a narrative built around shared memories familiar to Taiwanese audiences, weaving in Taipei 101's decades of stability and its undamaged performance in the 921 earthquake to give the brand story genuine warmth. The team coordinated multiple deliverables in parallel, adapted fluidly to shifting timelines and approvals, and maintained rigorous attention to detail—from terminology accuracy to production scheduling—delivering a high-caliber integrated marketing service.

The campaign marked the first time Evergreen's expertise resonated with a general audience, celebrating a brand milestone while building a lasting story asset for future marketing—true to DOING's principle of precision-tailored, never off-the-shelf, service.