Schneider Electric at Taipei International Industrial Automation Exhibition

For an international-scale automation industry exhibition, DOING helped Schneider Electric deliver a comprehensive brand presence — from booth design and product display to interactive games — elevating the visitor experience with professional-grade event planning.

What set this project apart was its dual strategy of content flexibility and social amplification. On-stage presentations introduced product solutions in clear, accessible language, with content and pacing adjusted dynamically based on real-time foot traffic, helping visitors from diverse backgrounds quickly grasp the brand's value. Social media efforts spanned Facebook and LINE@, covering the full promotional cycle — pre-event buzz, real-time engagement during the show, and continued exposure afterward — extending the exhibition's impact beyond the venue into sustained online visibility.

Drawing on extensive experience in exhibition planning and event production, DOING used real-time data monitoring to continuously refine social media tactics and on-site engagement, effectively expanding brand reach and visitor interaction while ensuring every resource invested translated into measurable results. This precision in navigating complex exhibition environments has made DOING an indispensable execution partner for brand marketing initiatives at leading enterprises like Schneider Electric.