Schneider Electric at COMPUTEX Taipei

Schneider Electric built a 72-square-meter brand showcase at COMPUTEX Taipei. As the integrated event partner, Doing supported Schneider Electric from booth design through on-site execution, fully expressing the brand's technical strength and identity in AI data center solutions — a corporate event project defined by both scale and depth.

The booth combined a minimalist, tech-forward aesthetic with Schneider Electric's green sustainability philosophy, showcasing four core themes: cooling systems, power management, software monitoring, and sustainable energy efficiency — presenting an end-to-end AI-Ready data center solution "from grid to chip, chip to chiller." Four expert-led sessions were held daily, breaking down AI data center trends through live Q&A and interactive games that made technical content approachable. The activation extended online through social check-ins and giveaways, reflecting a product-launch strategy that balanced expertise with engagement.

As both an exhibition planning company and event production company, Doing oversaw booth design, content planning, emcee selection, and the guest-relations team — ensuring seamless execution across all sessions over the four-day event and delivering the refined quality expected of a high-end corporate activation.