LG Taiwan Family Day
LG Taiwan holds a Company Family Day every year to build team spirit and thank employees for their year-round dedication. Nearly 500 employees and family members took part, with DOING Marketing handling everything from concept development and check-in to challenge games, food redemption, and the stage show — a full-scope corporate event project from start to finish.
DOING built the campaign around a simple but clever hook: "Gold" — the character embedded in LG's Chinese brand name, 樂金 (lè jīn). That single word became the creative thread running through an entire theme world, "LG Dreamland," and gave every challenge station its name: "Grab the Gold Bag," "Golden Footsteps," "Gold Hit Singers," and more. Paired with family-friendly interactive games, each station was custom-designed around this brand-rooted wordplay rather than borrowed from a stock activity list — so employees felt the LG connection naturally, simply by having fun.
On execution, DOING ran a dual-track format: an open daytime session and an exclusive, ticketed evening show, integrating performers, food vendors, custom gifts, and stage production within a single venue. Crowd flow, check-in routing, and supply distribution were all handled smoothly through the team's real-time coordination on-site. What makes a corporate event resonate isn't scale or spectacle — it's whether there's a story worth telling behind every detail. That's why DOING insists on custom-built solutions, never off-the-shelf packages, for every corporate event, family day, or annual conference it takes on.
