Schneider Electric Taipei International Industrial Automation Exhibition

The highlight of this project was the on-site Grand Command Center LED screen, which captured visitor attention with striking visual impact and reinforced the brand's image of technological sophistication and innovation. DOING also designed interactive games and stage activities that turned visitors from passive observers into active participants, deepening brand impression and extending dwell time. This transformed the exhibition into a brand marketing event that combined entertainment with strong communication power, helping Schneider Electric stand out among numerous exhibitors and reflecting the professional standard expected of enterprise event planning.

DOING implemented a three-phase social media strategy spanning pre-event, during-event, and post-event stages — building anticipation beforehand, amplifying exposure with real-time highlights during the show, and sustaining momentum afterward to strengthen brand recall and extend impact into ongoing online conversation.

Through this collaboration, DOING demonstrated comprehensive execution capabilities in integrating spatial design, content strategy, and digital social media management for large-scale international exhibitions. Whether for new product launches, corporate summits, or major anniversary celebrations, DOING tailors immersive experiences that combine visual impact with interactive depth to each brand's needs, helping companies build a stronger, more influential presence in the market.